Surfrider Foundation Announces a Revolutionary Film to Improve Water Management Systems

San Diego, CA - On World Water Day, Monday March 22, 2010, the San Diego Chapter of the Surfrider Foundation premiered The Cycle of Insanity: The Real Story of Water at The Loft on the campus of UC San Diego. This new short film, narrated by actress Zuleikha Robinson from the television series Lost, dives into controversial problems and solutions related to water management and serves as a practical outline for citizens concerned about water issues.

From beautiful and climate-appropriate ocean friendly gardens, low impact development and safe water re-use, the video highlights comprehensive solutions for economical and environmentally sensitive water management reform. “These approaches to meeting our water demands will simultaneously achieve multiple benefits like pollution prevention, energy conservation, wildlife and habitat restoration, flood mitigation and more. The video, created by Surfrider activists, presents a truly holistic integrated vision of water management meant to provoke debate and reform,”according to Joe Geever, Surfrider Foundation’s California Policy Coordinator.

"With the communities of San Diego County under Stage 2 mandatory water restrictions, this film comes at an important time,” said Belinda Smith, Co-Chair, "Know Your H2O". “This film was made by volunteers from the chapters. We really want people to understand that by following the solutions offered, we offer water managers and communities the unique opportunity to rethink and fix our outdated water management system.” The film will be the centerpiece of Surfrider Foundation’s "Know Your H2O" Campaign and will bring focus to holistic solutions for water management. As Southern California enters another year of drought conditions, changing the way we use water is imperative to the sustainability of all our communities.